Claire’s - Retail
Case Study: Phase 1 BOPIS journey for customers
Requirement gathering
What is the need, who the audience is? Collect raw data from stakeholders.
Optimization
Organic traffic, trends, organic keywords, backlinks firing to your site.
User Testing
1-1 user tests using (Validately) Userzoom asking right questions.
Identify pain point in the design - filtering per location based
Improved UX by reducing page navigation
Live prototypes with the flow.
Responsive Design
Creating similar flows for multiple devices is the need of every application.