Alldrin D’Costa
Designing systems that simplify complexity and personalize experience at scale
I create end-to-end product experiences across connected platforms — from smart home ecosystems to omnichannel and emerging streaming interfaces. My focus is on reducing friction, enabling intelligent behavior, and shaping how users interact with content and technology across devices.
Areas of Focus:
Streaming & Connected TV Experiences
Personalization & Content Discovery
Intelligent Systems & Automation
Cross-Platform Ecosystems
Experience Strategy & Product Thinking
Sendal — Reimagining the Smart Home as an Intelligent System
Smart homes promise convenience, yet most experiences remain fragmented — forcing users to manage disconnected devices, interfaces, and automations across multiple ecosystems.
Sendal reimagines the home as a unified intelligent system, reducing manual interaction and enabling predictive, context-aware automation.